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- ITH: Oct 18th 2024 + HTLH Spotlight Pt.2
ITH: Oct 18th 2024 + HTLH Spotlight Pt.2
Hi! This is where health and tech intersect!
In today’s newsletter, the neurotech boom is taking shape in the healthtech market! It’s about time we highlight the FDA’s powerful hand in the ecosystem as it enforces power over AI advancements and Blue Note’s developments!
We’re also taking another look at what’s buzzing at HLTH conference this year with some of our favorite events!
In today’s healthtech in a nutshell:
Navigating the Neurotech Boom: Opportunities in Wearable Devices
Innovating with Confidence: How the FDA is Shaping AI in Healthcare
FDA Rejection Highlights Hurdles for Digital Health Innovations
Get in the Loop: HTLT Conference Pt. 2

The summary:
Wearable neurotechnology is rapidly evolving, with projections indicating the market could exceed $25 billion by 2030, fueled by advancements in biosensors and real-time analytics. Growing investment and partnerships are critical for navigating regulatory approvals, which will shape the market's future. These innovations promise to enhance patient outcomes through early detection and personalized treatment, significantly transforming mental health care.
Key points:
Market Growth and Trends: The wearable neurotechnology market is anticipated to exceed $25 billion by 2030, reflecting a compound annual growth rate (CAGR) of over 30%. Factors driving this growth include increased prevalence of mental health disorders and the demand for preventive healthcare solutions. Key players in the market include companies like NeuroSky, Emotiv, and Muse.
Innovative Applications: Wearable devices utilize EEG (electroencephalography) to measure electrical activity in the brain, and fNIRS (functional near-infrared spectroscopy) for assessing cerebral blood flow. Clinical studies are underway to explore the efficacy of these devices in managing conditions like ADHD, PTSD, and chronic pain, aiming to validate their therapeutic potential.
Investment and Collaboration: Significant venture capital investment is emerging, with notable rounds secured by startups such as Wavelet Health and Kernel. Collaborations are forming between tech firms and healthcare entities; for instance, partnerships between Apple and research institutions are investigating the integration of neurotech into consumer health products.
Why this matters:
The advent of wearable neurotechnology represents a paradigm shift in healthcare, moving from reactive to proactive management of neurological health. Continuous, non-invasive monitoring allows for early detection of abnormalities, enabling timely interventions that could prevent the progression of disorders. This has the potential to pave the way for large-scale studies that could uncover new correlations in brain health and disorders, potentially transforming treatment paradigms and reducing healthcare costs in the long run.

The summary:
The FDA has released updated guidelines to bolster the regulation of artificial intelligence (AI) in healthcare, focusing on ensuring patient safety while promoting technological innovation. These guidelines establish a comprehensive framework for the assessment of AI-based medical devices, emphasizing the necessity for transparency in algorithm design, accountability in decision-making, and the evaluation of real-world performance data to validate effectiveness and reliability.
Key points:
New Regulatory Framework: The guidelines categorize AI technologies based on their intended use and potential risk, allowing for a more tailored regulatory approach (clear pathways for premarket submissions, post-market surveillance, mechanisms for ongoing performance monitoring, etc.) The guidelines stress the importance of algorithm transparency, requiring developers to disclose details on how AI models are trained and updated over time.
Patient Safety Focus: To prioritize patient safety, AI systems must demonstrate clinical validity through rigorous testing and real-world evidence. This includes utilizing data from diverse patient populations and various healthcare settings to ensure broad applicability and reliability. Manufacturers are encouraged to implement robust risk management frameworks that address potential biases and safety concerns related to AI decision-making processes.
Encouraging Innovation: The FDA aims to balance safety with the need for innovation by providing clearer guidance on the regulatory process for AI technologies, which can reduce uncertainty for developers and investors. The guidelines promote the use of adaptive algorithms that can learn and improve over time while still adhering to safety standards, fostering a more dynamic and responsive healthcare environment.
Why this matters:
By establishing clear and comprehensive regulations, the FDA enhances public trust in AI applications, which is essential for widespread adoption in clinical settings. Furthermore, by encouraging innovation while maintaining safety standards, the FDA enables healthcare providers to leverage advanced AI solutions that can improve diagnostic accuracy, treatment personalization, and overall patient outcomes. This careful balance is vital for advancing modern healthcare.

The summary:
Blue Note Therapeutics recently experienced a significant setback when the FDA rejected its digital therapeutic aimed at helping cancer patients manage emotional distress. The company’s app, designed to provide cognitive behavioral therapy (CBT) and support, was denied approval due to concerns over the clinical evidence demonstrating its effectiveness.
Key points:
FDA Rejection: The FDA declined to approve Blue Note's digital therapeutic, which was intended to help cancer patients cope with psychological distress related to their diagnosis and treatment. The agency expressed concerns regarding the robustness of the clinical data supporting the therapeutic's claims of efficacy, emphasizing the need for more substantial evidence before approval.
Regulatory Challenges: Unlike traditional medications, digital therapeutics must provide clear evidence of their benefits through rigorous clinical trials, which can be difficult to achieve. This case highlights the necessity for digital health firms to design studies that align with FDA expectations for regulatory approval.
Future Plans: In response to the rejection, Blue Note Therapeutics is committed to addressing the FDA's concerns and plans to enhance its data submissions. This includes possibly conducting additional studies to gather more comprehensive evidence regarding the therapeutic's effectiveness.
Why this matters:
As demand for digital mental health solutions grows, establishing a clear framework for evaluating their efficacy is essential for gaining trust from healthcare providers and patients alike. The outcome of this situation could have significant implications for the future of digital therapeutics, influencing how regulatory bodies approach similar products and shaping the development of effective interventions for vulnerable patient populations, particularly in oncology.
Get in the Loop:
As mentioned in our last newsletter, HLTH 2024 is just on the horizon! Set for October 20-23 in Las Vegas, this conference is bringing together key stakeholders and voices in the health tech space through informative presentations, diverse panels, networking events, and more!
Here are a few more of our favorite events you should be on the lookout for (check out last week’s newsletter for more):
Oct 20th:
"The Cancer Conundrum” (2:30 PM - 3:10 PM) (Disco Stage)
This will address the paradox of declining cancer deaths in the U.S. since 1991, juxtaposed with an alarming increase in diagnoses among younger populations. It highlights the importance of advancements in treatment while emphasizing the need for improved early detection.
Speakers: Brenton Fargnoli, Karin Tollefson, Dr. Tomasz Beer, Harlan Levine MD., Aparna Parikh MD.
"The Under-researched, Under-diagnosed and Overlooked Truth about Women’s Health" (3:20PM - 4:00PM) (Disco Stage)
The speech will highlights the historical neglect of women's health in medical research and care, noting that women were only allowed to participate in clinical trials starting in 1991. It will emphasize the need for greater awareness of women's unique health needs, as conditions like PCOS, menopause, and cardiovascular disease.
Speakers: Lucy Pérez Ph.D., Frédérique Dame, Alice Zheng, Dr. Marlena Fejzo, Sophia Yen MD, MPH.
Oct 21st:
“The Working Well" (10:40 AM - 11:20 AM) (Disco Stage)
This will discusses the rising focus on employee mental health, spurred by the digital age and the pandemic, leading to increased corporate spending on mental health resources. It questions whether these resources are being effectively utilized, highlighting the role of technology—such as AI-driven tools and virtual reality.
Speakers: Kathleen M. Pike, Nikole Benders-Hadi, Sisi Hu, Ashwin Vasan, Lisa Morozoff
"Notes of Change" (4:45 PM - 5:05 PM) (Main Stage)
This speech will feature acclaimed singer and songwriter John Legend in conversation with Johnson & Johnson’s Vanessa Broadhurst, discussing how his personal experiences drive his commitment to health equity, education, and accessibility beyond music.
Speakers: Vanessa Broadhurst, John Legend
Oct 22nd:
"Digital Health as a Force Multiplier for Health Equity” (3:10PM - 3:30PM) (Impact Stage)
This will emphasizes the need for a broad understanding of health equity to address the diverse health needs of the population, particularly in light of recent reports highlighting structural inequities faced by women, caregivers, and working families. It will explore how digital health can enhance equitable access and improve experiences for all individuals in the healthcare system.
Speakers: Saranya Loehrer MD, MPH., Pooja Mittal D.O.
“Fireside Chat featuring PepsiCo and Evernorth" (3:10PM - 3:30PM) (Disco Stage)
The speech addresses the urgent need to democratize healthcare and provide comprehensive care for employees, emphasizing the importance of a strong data infrastructure to understand employee health better. Representatives from PepsiCo and Evernorth will share their strategies for creating a new digital employee experience
Speakers: Marissa Plescia, Jeni Chih, Mark Bini
Oct 23rd:
"The Policy Summit: Understanding the Regulatory Landscape in Digital Health” (10:40AM - 11:25AM) (Rocket Stage)
The speech focuses on the significant changes introduced by the CMS draft rule for the 2025 Medicare Physician Fee Schedule, which includes new payments and coverage for digital health services, telehealth, and audio-only telehealth.
Speakers: Audrey Ostrovsky, Kristin Wikelius, Stephanie Quinn
"Future x3 of Health Tech Summit: Re-Imagining the Patient/Provider Encounter" (10:40 AM - 11:25 AM, Startup Stage)
The speech highlights the transformative impact of digital solutions, automation, and AI on medical encounters, as virtual consultations and digital engagement tools reshape patient-provider interactions. It explores how every aspect of these encounters is being reimagined with innovative technologies like AI-assisted decision support and holographic tools.
Speakers: Srinivas Velamoor, Delphine Groll, Christoper L. Wixon, Peter Shen, Jenny Cordina
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